Search Engine Optimization

Search engines are the primary tools for Internet users to find Web sites. The primary search engines are Google, Yahoo, MSN and AOL. Search engines are built with an objective to report to the searcher, those websites, which appear to be having more relevance with the information sought by the searcher. Hence, a search engine facilitates searching of relevant information on the web.

Search Engine Optimization is about ensuring that your web site and web pages are accessible to search engines, that they are focused in ways that help improve the chances that they will be found when somebody is looking for them.

Approach to Search Engine optimization are broadly classified in to –

While objective of both organic and inorganic Search Engine optimization is the same i.e. ‘To get better page ranks and visibility to a website’, it is the approach which marks the difference between the two.

Inorganic Search Engine optimization involves use of unethical practices like hidden text, cyclic back linking, unlimited repetition of keywords etc. There are no official rules for Search Engine optimization and no tactic is a criminal offence in this world. Many professionals spend their valuable time in guessing and working out loopholes in the search engine algorithm and then load the websites of the clients with stuff to bring bias in the ranking of SE robots. 

Search engines continuously change their ranking algorithm to plug these loop holes and blacklist sites that use unethical tactics in pursuit of better rankings. Organic Search Engine optimization works with a long term objective of developing websites which are valuable to the target audience, the owner, and his business.