About SEO Workgroup
SEO Workgroup A.K.A Search Engine Optimization Workgroup, the name says it all. We are an India based company providing turnkey web communication solutions to customers through Search Engine Optimization (SEO) and custom Web Development.
When we say SEO, we mean doing it the organic way...
Simply put, we provide services to make your website
- More visible to its target customers
- More accessible and friendly to search engines
- More rich and to the point regarding the content desired by the visitors
We are a team of professionals with unique, diverse and yet complementing skill sets. Diverse in the sense that our skill sets vary from graphic design to advertising to data acquisition to market research and analysis; and complementing in the sense that all skill sets have a unique contribution in ensuring and enhancing the quality of our output in a specific way. This diversity of skills sets in SEO WORKGROUP is by intent and design. Why? You will know shortly.
Why Us? – What Makes Us Different from the Rest…
SEO and Website design are fiercely competitive business areas and are becoming increasingly technical. The three functions under consideration; SEO, Site content and Website design are interlinked, wherein quality of one function decides the fate or level of output from the other.
No longer a good looking website, can fetch you business. No longer good web content, can ensure site visits. The fact remains that the constantly evolving search engines ensure that the traffic goes to sites which are more suited to their ranking algorithm.
Our skill sets, are the conventional ones, which are essential for SEO and website design, and the unconventional ones which provide us the cutting edge over the competition and lend us the unique capability of providing truly high quality web based communication solutions and services.
Based on the market dynamics rationale of the search engines, we have evolved our own little principle for organic SEO – ‘Search engines want more users and what is right for the user, is definitely right with the search engines ’
Our scope of work involves evaluating – who is the target customer, customer profile, his web search behavior, competition tracking, current scenario summary, gap analysis between current and desired scenario and finally, proposing and executing the detailed objective achievement plan. Please see our SEO Methodology for further details.
We could have gone with the conventional terminology and could have mentioned keyword searching, silo page creation, writing Meta tag descriptions etc. as our activities here. But these actions are only fallout of the activities defined in our scope of work. What we want to imply here is that functions like market research, data analysis, data acquisition and advertising are the pillars on which the basis of SEO and web designing consultancy gets shape. In fact we firmly believe that no SEO consultant can do justice with his job without having these so called unconventional skills.
